By: DataLab Staff 6. Data Sources: Many vendors have access to a multitude of data sources. Some are agents of one or more credit bureaus, and some also have numerous sources of demographic data available to assist with analyzing your programs or selecting marketing campaign files. Credit bureaus frequently only provide credit information to bureau agents… [Read more…]
April 1, 2011
By: DataLab Staff This is a difficult question that many companies must address, and frequently important elements can be overlooked. There are many factors for you to consider, including the cost/benefit ratio. Frequently, organizations consider outsourcing a service that could potentially be managed internally. However, due to various constraints; they find that their internal resources… [Read more…]
February 17, 2011
Below is an excerpt from an article featuring DataLab’s VP of Analytics, Aaron Davis, in this month’s issue of Deliver Magazine® titled The Model Consumers. To read the full article go here and turn to page 8. Deliver® A Magazine for Marketers Volume 7 Issue 1 / February 2011 The Model Consumers Prospecting is making… [Read more…]
February 8, 2011
By: Hans Aigner, President & CEO Make no mistake, data mining is a complicated process. It is the intricate convergence of mathematics and statistical theory, volumes of unremarkable data, intense analysis, sophisticated automation, algorithms, assumptions, attributes and, ultimately, a fair amount of good faith. Data mining is a learned art and an applied science that… [Read more…]
December 21, 2010
DataLab USA has just made it’s first Youtube appearance. Here is a peek of our EVP, Seth Goodman, speaking on National Change of Address (NCOA) Processing. Subscribe to our channel: DataLabUSA.
November 23, 2010
DataLab USA has had one heck of a year – new website, 1st Place Winner in the 2010 Analytics Challenge, and new clients! Now, the Direct Marketing Association of Washington (DMAW), one of the largest regional direct marketing associations in the US, is honoring one of DataLab’s own with the highly coveted “Emerging Leader” Award.… [Read more…]
November 17, 2010
It’s the last DMA conference event of the year, but by far should be the most enjoyable (it’s Miami!). 3 days of exchanging new ideas in analytics and database marketing with top industry experts. If you would like to rub elbows with our data experts, we invite you to stop by Booth #108, or join… [Read more…]
November 8, 2010
By: Nino Ajami Every marketer is out to get maximum postal discounts, increase ROI, and grow their database while also keeping it “clean” and up-to-date. Running National Change of Address (NCOA) every 90 days, as required by the United States Postal Service, will help you achieve these goals. However there are some marketers that think,… [Read more…]
April 14, 2011
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